Supacaz
Supacaz is an American cycling accessory brand founded in California in 2012 by Anthony Sinyard, a former racer and son of Specialized founder Mike Sinyard; the name is a contraction of “Super Casual”. It first became known for its handlebar tapes, notably the Super Sticky Kush, sold in bright colour combinations that broke with the sober look then prevailing in cycling. The catalogue has since widened to bottle cages, grips, bar plugs, saddles and pedals.